BMW USA Roaring Success: 2,315 XM Delivered in 2023 – Sales Breakdown Per Model

As 2024 unfolds, BMW USA proudly presents its impressive sales figures for the concluded year, revealing record deliveries of 362,244 cars.

Key Points

Record Deliveries: BMW USA proudly announces record deliveries for the year 2023, shipping a total of 362,244 cars to customers.

XM Sales Debut: Despite a late start in spring, the plug-in hybrid SUV XM makes a noteworthy debut with 2,315 units sold in its first year, with expectations of significant market share in the United States.

Market Projections for XM: BMW anticipates the United States to be the primary market for the XM, targeting a substantial market share of 26%, followed by China (23%), the Middle East (8%), and Germany and South Korea (7% each).

Challenges for XM: Despite high expectations, the XM is noted as the third slowest-selling model in the US, trailing behind the Z4 and X2. The latter’s lower sales are attributed to the conclusion of its first generation’s production in 2022.

Remarkable Growth in Percentage: The iX model sees an impressive year-over-year surge of 205.4%, with deliveries reaching 17,301 units. The X1 also experiences exceptional growth, with shipments increasing by 196.2% to 21,042 units in 2023.

Top-Selling Models: The X5 secures the top spot as the best-selling BMW in the US for 2023, with 72,573 vehicles sold, followed by the X3 with 63,172 units. The 4 Series claims the third position with 50,777 cars, encompassing various versions.

MINI’s Solid Performance: MINI records a robust 13.5% increase in deliveries in 2023, totaling 33,497 cars. The upcoming introduction of the new Countryman, featuring combustion engines and an electric powertrain, is expected to drive further demand.

BMW XM Interior

A detailed breakdown per model sheds light on the triumphs and challenges of 2023. The focus on XM sales is particularly intriguing, with 2,315 units sold last year. Notably, deliveries commenced later in the spring, making 2024 the first full year for the plug-in hybrid SUV in the market.

BMW anticipates a robust presence for the XM in the United States, projecting a significant market share of 26%. China follows closely with 23%, and the Middle East captures 8%.

Germany and South Korea are expected to contribute 7% each to the demand. Despite its premium price, the XM takes the position as the third slowest-selling model in the US, trailing behind the Z4 and the X2.

BMW iX2 Model

The latter, with only 191 units sold, can be attributed to the conclusion of the first-generation (F39) production in 2022, likely resulting in leftover inventory at dealerships.

The introduction of the new U10 model is anticipated to revitalize the X2’s performance, while it’s regrettable that the fully electric iX2 won’t be available in the US.

Percentage-wise, the iX experiences the most substantial year-over-year surge, with deliveries soaring by an impressive 205.4% to reach 17,301 units.

The new X1 also boasts an outstanding performance in 2023, with shipments totaling 21,042, marking a remarkable increase of 196.2% compared to 2022. Notable mentions go to the 7 Series, with 10,811 units (an 80.9% increase), and the 4 Series, which records 50,777 units (a commendable 37.4% rise).

In terms of volume, the best-selling BMW in the United States in 2023 belongs to the SUV category. The recently facelifted X5 leads with 72,573 vehicles sold, closely followed by the smaller X3 with 63,172 units.

The 4 Series secures the third position with 50,777 cars, acknowledging that this number encompasses all versions – coupe, convertible, Gran Coupe, and i4.

Shifting focus to MINI, the brand also experiences a robust performance in 2023, witnessing a 13.5% increase in deliveries to a total of 33,497 cars. The anticipation of the new Countryman, set to arrive in the US with both combustion engines and an electric powertrain, is expected to further boost demand.

Sale Figure
  1. BMW XM: 2,315 units
  2. Z4: Sales mentioned but specific figure not provided
  3. X2: 191 units (Note: Production concluded in 2022)
  4. iX2: Not available in the US
  5. iX: 17,301 units (Percentage-wise, the highest YoY surge at 205.4%)
  6. X1: 21,042 units (Impressive growth of 196.2% compared to 2022)
  7. 7 Series: 10,811 units (80.9% increase)
  8. 4 Series: 50,777 units (37.4% rise)
  9. X5: 72,573 units (Best-selling BMW in the US)
  10. X3: 63,172 units
  11. MINI (Overall): 33,497 units

In conclusion,

BMW USA’s sales report for 2023 reflects a blend of successes and challenges across various models. The XM’s debut year shows promise, while other models, such as the iX and X1, exhibit remarkable growth. The SUV dominance in sales continues, with the X5 leading the pack. MINI contributes to the positive overall performance, and the upcoming introduction of new models sets the stage for continued success in the US market.

FAQs

Q: How many cars did BMW USA deliver in 2023?

A: BMW USA achieved record deliveries in 2023, shipping a total of 362,244 cars to customers.

Q: What are the sales figures for the BMW XM in its debut year?

A: The plug-in hybrid SUV, XM, recorded 2,315 sales in its first year, despite deliveries starting later in spring.

Q: What are the market projections for the BMW XM?

A: BMW anticipates the United States to be the primary market for the XM, targeting a 26% market share, followed by China (23%), the Middle East (8%), and Germany and South Korea (7% each).

Q: How does the XM perform in terms of sales speed compared to other BMW models?

A: The XM is noted as the third slowest-selling model in the US, following the Z4 and X2, with the latter’s lower sales attributed to the conclusion of its first generation’s production in 2022.

Q: Which BMW models experienced remarkable percentage growth in 2023?

A: The iX model saw a significant year-over-year surge of 205.4%, with deliveries reaching 17,301 units. The X1 also experienced exceptional growth, with shipments increasing by 196.2% to 21,042 units.

Q: Which BMW models secured the top-selling positions in the US for 2023?

A: The X5 claimed the top spot as the best-selling BMW in the US for 2023, with 72,573 vehicles sold, followed by the X3 with 63,172 units. The 4 Series secured the third position with 50,777 cars, encompassing various versions.

Q: How did MINI perform in 2023, and what can be expected in the future?

A: MINI recorded a robust 13.5% increase in deliveries in 2023, totaling 33,497 cars. The upcoming introduction of the new Countryman, featuring combustion engines and an electric powertrain, is expected to drive further demand.

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